belif

belif is a Korean beauty brand with an herbal, apothecary-style approach to serums, toners, and masks, working with centella, niacinamide, vitamin E, and retinoid. Its Aqua Bomb Eye Gel, cica-based Stress Shooter line, and Vitamin C Water Treatment sit at a slightly higher price point than many of its peers, suggesting a more premium positioning. It suits those wanting botanically-styled formulas paired with a stronger dose of actives.

8 products · often uses Centella, Niacinamide, Vitamin E · $9–$30