The Ordinary

The Ordinary is known for a stripped-down, ingredient-led approach, with a lineup built almost entirely around single-active formulas — niacinamide, glycolic acid, retinol, and a caffeine solution each getting their own bottle rather than being blended into all-in-one products. Nearly every item here is vegan, and the straightforward, concentration-labeled naming points to a clinical, no-frills positioning over fragrance or texture. It suits people who want to build a routine active by active.

23 products · often uses Niacinamide, Peptide, AHA · $7–$36