SUM37
SUM37 sits toward the premium end, with prices reaching $52 for its Secret Essence and accompanying serum, cream, and eye cream sets. Peptide and vitamin E actives running through its serums, cleansers, and suncare point to an anti-aging, ritual-driven positioning. It suits those wanting a more indulgent, multi-step essence-centered routine.
5 products · often uses Peptide, Vitamin E, BHA · $20–$59
5 products
What stands out about SUM37
Everything here is measured against all 2,068 products in our guide — “uses centella” means nothing on its own when 13% of Korean skincare does.
- Reviewers single it out for hydration — 73% of review answers across 5 products, against 51% typical.
- Gentler than most — 81% of reviewers called it non-irritating, against 69% across the catalogue.
- Most-read product — SUM37 Secret Essence 50ml+50ml Refill Set, 27 international reviews.
All 5 SUM37 products
About SUM37
- What does SUM37 make?
- 5 products in our guide, most of them in the essence / serum, cleanse and sunscreen steps — the formulas most often carry Peptide, Vitamin E, BHA, PHA. Prices run about $20 to $59.
- Is SUM37 fragrance-free?
- None of the 5 we checked are. Every one lists fragrance, essential oil or a declared allergen, so if you react to fragrance this is not the brand to start with.
- Where can I buy SUM37?
- All 5 are listed on Olive Young Global, which ships internationally. Prices there run higher than the Korean shelf price.