Soofe'e

Soofe'e is a Korean beauty brand organized around a single hero ingredient story, with its Birch Rich Origin line running from ampoule to essence to cream. The niacinamide and BHA pairing suggests a brightening, texture-smoothing focus, positioned at a mid-range price point with vegan formulations throughout. Well suited to those who like to build a full routine around one active-ingredient line.

3 products · often uses Niacinamide, BHA · $17–$17