so natural
so natural is a makeup brand built around setting and prep, its All Day Fixx line covering face, lip, and eye prep alongside a calming makeup fixer. Centella, retinoid, niacinamide, and vitamin E appear as supporting actives, prices stay budget-friendly, and part of the lineup is marketed as vegan. It suits those wanting makeup that holds up through a long day.
10 products · often uses Centella, Vitamin E, Retinoid · $6–$13
10 products4 fragrance-free🌱 1 vegan
What stands out about so natural
Everything here is measured against all 2,068 products in our guide — “uses centella” means nothing on its own when 13% of Korean skincare does.
- Centella — in 5 of 10, about 3.8× as often as the catalogue average.
- Most-read product — so natural All Day Lip Prep Fixx 10ml, 59 international reviews.
All 10 so natural products
About so natural
- What does so natural make?
- 10 products in our guide, most of them in the makeup, mask & pads and moisturize steps — the formulas most often carry Centella, Vitamin E, Retinoid, Niacinamide. Prices run about $6 to $13.
- Is so natural fragrance-free?
- 4 of 10. We read the full ingredient list rather than the front of the box, so this counts essential oils and declared allergens as fragrance.
- Where can I buy so natural?
- All 10 are listed on Olive Young Global, which ships internationally. Prices there run higher than the Korean shelf price.





