HERA
HERA sits at the premium end of this set, with pricing climbing into the mid-sixties and a lineup weighted toward makeup alongside serums and suncare. The Black Cushion Foundation and Sensual lip and cheek collection anchor its color-cosmetics identity, with retinoids and niacinamide featured on the skincare side. It suits shoppers looking for a polished, makeup-led routine.
11 products · often uses Retinoid, Niacinamide, Vitamin E · $21–$66
11 products2 fragrance-free
What stands out about HERA
Everything here is measured against all 2,068 products in our guide — “uses centella” means nothing on its own when 13% of Korean skincare does.
- Most-read product — HERA Black Cushion Foundation (6 Colors), 921 international reviews.
Nothing in the formulas or the reviews sets this brand apart from the catalogue average — it is a broad range rather than a specialist one.
All 11 HERA products
About HERA
- What does HERA make?
- 11 products in our guide, most of them in the makeup, essence / serum and sunscreen steps — the formulas most often carry Retinoid, Niacinamide, Vitamin E. Prices run about $21 to $66.
- Is HERA fragrance-free?
- 2 of 11. We read the full ingredient list rather than the front of the box, so this counts essential oils and declared allergens as fragrance.
- Where can I buy HERA?
- All 11 are listed on Olive Young Global, which ships internationally. Prices there run higher than the Korean shelf price.