ETUDE

ETUDE is a Korean beauty brand that pairs its Soonjung sensitive-skin line, seen here in a pH 6.5 whip cleanser and hydro barrier cream, with playful makeup and lip care pieces like tints and overnight lip masks. A high share of vegan products alongside centella- and niacinamide-based formulas points to a gentle, approachable positioning, and pricing stays budget-friendly throughout. It suits people wanting an affordable brand that covers both calming skincare and everyday makeup.

19 products · often uses Vitamin E, Centella, Niacinamide · $3–$14