ETUDE
ETUDE is a Korean beauty brand that pairs its Soonjung sensitive-skin line, seen here in a pH 6.5 whip cleanser and hydro barrier cream, with playful makeup and lip care pieces like tints and overnight lip masks. A high share of vegan products alongside centella- and niacinamide-based formulas points to a gentle, approachable positioning, and pricing stays budget-friendly throughout. It suits people wanting an affordable brand that covers both calming skincare and everyday makeup.
19 products · often uses Vitamin E, Centella, Niacinamide · $5–$15
What stands out about ETUDE
Everything here is measured against all 2,068 products in our guide — “uses centella” means nothing on its own when 13% of Korean skincare does.
- Gentler than most — 77% of reviewers called it non-irritating, against 69% across the catalogue.
- Most-read product — ETUDE Dr. Mascara Fixer 6g (3 Colors), 108 international reviews.
Nothing in the formulas or the reviews sets this brand apart from the catalogue average — it is a broad range rather than a specialist one.
All 19 ETUDE products
![[OY exclusive] ETUDE Soonjung pH 6.5 Whip Cleanser 250mL Large Size Special Set (250mL + Refill 250mL)](/img/products/A000000183509.jpg)
![[OY exclusive] ETUDE Soonjung pH 5.5 Foam Cleanser 1+1 Special Set (150mL + 150mL)](/img/products/A000000183512.jpg)
About ETUDE
- What does ETUDE make?
- 19 products in our guide, most of them in the makeup, moisturize and cleanse steps — the formulas most often carry Vitamin E, Centella, Niacinamide. Prices run about $5 to $15.
- Is ETUDE fragrance-free?
- 8 of 19. We read the full ingredient list rather than the front of the box, so this counts essential oils and declared allergens as fragrance.
- Where can I buy ETUDE?
- All 19 are listed on Olive Young Global, which ships internationally. Prices there run higher than the Korean shelf price.