Anua
Anua is a Korean beauty brand best known for its Heartleaf line, seen across cleansing oils, foams, and lotions in this lineup, with pore care and soothing clearly central to its identity. Actives like PDRN and niacinamide alongside a tone-up sun product suggest it pairs calming ingredients with a touch of brightening, and a high share of fragrance-free formulas backs up its gentle reputation. It suits oily or congestion-prone skin looking for a soothing, pore-focused routine.
31 products · often uses Niacinamide, PDRN, BHA · $9–$23
What stands out about Anua
Everything here is measured against all 2,068 products in our guide — “uses centella” means nothing on its own when 13% of Korean skincare does.
- Mostly fragrance-free — 22 of 31, where 43% is typical.
- Most-read product — Anua Heartleaf Pore Control Cleansing Oil 200mL, 1,970 international reviews.
Nothing in the formulas or the reviews sets this brand apart from the catalogue average — it is a broad range rather than a specialist one.
All 31 Anua products
![[Sanrio EDITION] Anua Heartleaf 77 Soothing Toner 500ml (2 Options)](https://image.oliveyoung.co.kr/cfimages/cf-goods/uploads/images/thumbnails/400/10/0000/0026/A00000026261812ko.png?l=ko)
About Anua
- What does Anua make?
- 31 products in our guide, most of them in the cleanse, moisturize and sunscreen steps — the formulas most often carry Niacinamide, PDRN, BHA, Vitamin E. Prices run about $9 to $23.
- Is Anua fragrance-free?
- 22 of 31. We read the full ingredient list rather than the front of the box, so this counts essential oils and declared allergens as fragrance.
- Where can I buy Anua?
- All 31 are listed on Olive Young Global, which ships internationally. Prices there run higher than the Korean shelf price.